by Kirsty France | Aug 31, 2020 | blog writing, blogging, writing
You might think that the way you structure your blog post isn’t that important. You couldn’t be more wrong. What you write is really important, but the way you set it out is, possibly, even more crucial. If your blog post is one big block of text, guess what? Your...
by Kirsty France | Aug 10, 2020 | blog writing, blogging, content marketing, marketing, writing
Photo by Cottonbro from Pexels One of the most common questions I hear when I suggest business owners start a blog is “But what will I write about?” Coming up with ideas for your blog (or any of your social media posts, for that matter) can feel like a massive task at...
by Kirsty France | Aug 3, 2020 | blog writing, blogging, content marketing, marketing, writing
Does it ever feel as if some people might be a bit scared of your business? You might think of yourself as a perfectly pleasant person, not an ogre or a troll. Yet you haven’t had a steady stream of new customers beating a path to your door. Or maybe you’ve introduced...
by Kirsty France | May 18, 2020 | Guest blog, marketing, PR, writing
PR (Public Relations) is a long-term promotional strategy aimed at building authority and influence over time. It’s a form of marketing that can be used to generate positive awareness of a company or brand and its products or services. “Public Relations is about...
by Kirsty France | May 11, 2020 | email marketing, marketing, writing
Email marketing is officially still alive (and if you don’t believe me, read this). But how do you get it right? There are (of course) lots of different approaches you could take. Some of my favourite emails are written like letters, giving you an insight into the...
