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Are you taking your customers on a journey?

by Kirsty France | Oct 12, 2020 | content marketing, website copy, writing

I know, I know, I sound like I’m about to start banging on about the X Factor or something. Not a chance. My Saturday nights are currently spent watching the Marvel movies with the kids. (There’s also the fact that watching Chris Hemsworth unleash lightning is much...

Why your website copy matters

by Kirsty France | Oct 5, 2020 | business life, business tools, content marketing, marketing, website copy, writing

Image by Bongkarn Thanyakij via Pexels Creating a website for your small business can be pretty daunting. If you’re doing it yourself, you need to decide which platform to use and how to make it all look great. If you’re not, there are loads of different professionals...

How to structure your blog post to get more readers

by Kirsty France | Aug 31, 2020 | blog writing, blogging, writing

You might think that the way you structure your blog post isn’t that important. You couldn’t be more wrong. What you write is really important, but the way you set it out is, possibly, even more crucial. If your blog post is one big block of text, guess what? Your...

Do you need great ideas for your blog?

by Kirsty France | Aug 10, 2020 | blog writing, blogging, content marketing, marketing, writing

Photo by Cottonbro from Pexels One of the most common questions I hear when I suggest business owners start a blog is “But what will I write about?” Coming up with ideas for your blog (or any of your social media posts, for that matter) can feel like a massive task at...

Are your future customers scared of you?

by Kirsty France | Aug 3, 2020 | blog writing, blogging, content marketing, marketing, writing

Does it ever feel as if some people might be a bit scared of your business? You might think of yourself as a perfectly pleasant person, not an ogre or a troll. Yet you haven’t had a steady stream of new customers beating a path to your door. Or maybe you’ve introduced...
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