by Kirsty France | May 18, 2020 | Guest blog, marketing, PR, writing
PR (Public Relations) is a long-term promotional strategy aimed at building authority and influence over time. It’s a form of marketing that can be used to generate positive awareness of a company or brand and its products or services. “Public Relations is about...
by Kirsty France | May 11, 2020 | email marketing, marketing, writing
Email marketing is officially still alive (and if you don’t believe me, read this). But how do you get it right? There are (of course) lots of different approaches you could take. Some of my favourite emails are written like letters, giving you an insight into the...
by Kirsty France | May 5, 2020 | content marketing, email marketing, writing
How many emails are currently sitting in your inbox, unopened or otherwise ignored? We subscribe to so many different things, ticking the box to accept email marketing because we like the look of a free download or a special offer. Then the emails start to land… The...
by Kirsty France | Apr 13, 2020 | blog writing, blogging, content marketing, content strategy, marketing, social media, writing
Content marketing can get overwhelming at the best of times. Even when you’ve got a clear idea of who your customer is and what kind of content they’ll like, there are still lots of decisions to be made. Your marketing could be a full-time job, but you haven’t got...
by Kirsty France | Apr 6, 2020 | content marketing
You’ve probably heard a lot about how important content creation is when you’re marketing your business. The trouble is, it’s such a generic term that it can be tough to work out what the flipping heck it means in relation to your business. There’s such a bewildering...
