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I need a wedding cake but where do I start ….. ???

by Kirsty France | Nov 1, 2021 | Guest blog, work life balance

Ordering your wedding cake is definitely one of the fun parts of organising a wedding but it can feel like a minefield. There is more to think about than just “cake”. As bizarre as it may sound, choosing your wedding cake is just as integral part of...

Evergreen content: what is it (and why do you need it?)

by Kirsty France | Nov 1, 2021 | blog writing, blogging, content marketing, content strategy, copywriting, marketing, SEO, website copy, writing

Photo by invisiblepower from Pexels If you’ve ever heard the phrase ‘evergreen content’, you might have written it off as a bit of a buzzword. You might have heard it described as ‘cornerstone’ content in those SEO guide,s too. The thing is, if you...
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