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Words, ideas and the odd short story
Thoughts on writing and marketing, real client work, and occasional fiction for a change of pace.
I write about marketing, writing and small business life.
You’ll find practical advice, honest case studies, thoughtful guest posts and the occasional short story for when you’re ready for a break.
How to write content your ideal customer wants to read
You understand why it’s a good idea to think about your audience when you write marketing content for your small business (and if you don’t, this is for you). You’ve done your research, and you know who your ideal clients are, what they need from you and where to find…
Why knowing your audience changes your marketing
Have you ever written a blog post or a social media update and wondered if anyone reading it actually cares? Deciding what you want to write about is hard enough in the first place without wondering whether you’re just shouting into the void. I get it, even as I’m…
What I Wish I Had Known Before Becoming a Parent
This is the kind of message I wish someone had shared with me before I became a parent. Not to frighten me, and not to make me question whether having children was the right thing to do, but to offer a more honest picture of what parenting can ask of a person…
Can you have personality and still be professional?
What image pops into your head when someone says you need to be professional? It might feel a bit stiff, possibly even boring. You need to be reserved, use formal language, and keep your views out of it. I don’t think so. You can have a personality and still connect…
Does your business have more personality than a big brand?
Have you ever looked at a competitor’s marketing and thought, “I’ll never be able to do that.” You can really feel it when you’re a small business, and they’re a big brand. They have teams of marketers, and you have, well, yourself. They look polished, their posts pop…
What does your blog do to help you attract new customers?
You’ve decided to write a blog for your small business. Music to my ears. But you’re the kind of person who wants to know how this stuff actually works. It’s all very well thinking of ideas you want to write about, but how does a blog post help you take someone from a…
Is it still worth writing a blog for your small business?
I wish I had a pound for every time I’ve seen a version of the question ‘Is blogging dead?’ My retirement fund would be much healthier, and I’d have considerably nicer shoes. After all, why would you bother spending time on writing a blog post when AI can churn one…
Not managing your overwhelm properly? Let’s see…
There are excellent ways to handle overwhelm, but most of us haven’t learned them… Yet. You are a highly capable individual and an ambitious business owner, and I’m willing to bet that you sometimes struggle with overwhelm. Hi, my name’s Lorna, and I want to help you…
One idea, lots of content: how repurposing can make your marketing easier
Have you ever posted the same thing to social media more than once? Did you glance over your shoulder, wondering if your followers would notice that today’s post wasn’t something sparkly and new, but was, in fact, identical to something from six months ago? You’ve…
How to create marketing content that keeps working long after you hit publish
Have you ever felt as if marketing is like being on a treadmill with no off switch? You either have to jump to safety or fall flat on your face, but neither of those will help you tell people about your business. You write something, share it on social media, and it…
Wait a minute, who am I again?
Thirty years is a long time to spend in one environment. For three decades, my identity was tied to large-scale operations, transformation programmes, and the fast-paced world of telecoms. But like a lot of the amazing solopreneurs I have networked with in the last…
From brain dump to focus: how clarity speeds up your marketing
Have you ever felt as if creating your marketing takes forever? You try to create a batch of social media posts and suddenly an entire morning has whooshed by with very little to show for it. You’ve got loads of ideas, and the notes app on your phone is full of…