Christmas blog: Can you write one when your business has nothing to do with Christmas?

by Kirsty France | Nov 5, 2019 | blog writing, blogging, content marketing, marketing, writing

Firstly, an apology. I know that now we’re past Halloween the floodgates have opened and your social media feeds are full of Christmas. I can’t be helping with my Christmas blog posts and festive marketing tips either. To be perfectly honest, I should be talking to...

5 Christmas blog post ideas for businesses that create the perfect day

by Kirsty France | Nov 5, 2019 | blog writing, blogging, content marketing, writing

There are lots of fantastic businesses selling perfect Christmas gifts, but what about the rest of you? What if your business helps your customers to create the perfect Christmas? Are you writing a Christmas blog post to tell them about it? A wide range of businesses...

5 blog post ideas to help you sell more Christmas gifts

by Kirsty France | Nov 4, 2019 | blog writing, blogging, content marketing, marketing

If you run a business that sells perfect Christmas gifts, this is probably peak season for you. I’ve already started my Christmas shopping, and I’ve got a list of local businesses that I’ll be buying from in the coming weeks. I know that you’re already doing loads of...

Does your blog suit the season?

by Kirsty France | Oct 7, 2019 | blog writing, blogging, content marketing, writing

Marketing success isn’t just about how good your message is. It’s about catching your audience at the right time and in the right mood. If you think about what season it is and what’s happening in their lives, you can include references to the things you can help with...

Why you need a blog for your business

by Kirsty France | Sep 10, 2019 | blog writing, blogging, content marketing

I’m generally not a fan of stating the bleeding obvious. I don’t like it when people talk down to me so there’s no way I’m going to do it to anyone. The trouble is, sometimes it leads me to credit people with knowledge that they don’t already have. This is not a...

Why you need to know the difference between articles and blogs

by Kirsty France | Aug 13, 2019 | blog writing, blogging, content marketing, workshops, writing

Businesses come in all shapes and sizes, from the sole trader working at home to massive multinationals. The main differences in their marketing strategies tend to come down to budget. If you’re a one person business you’re unlikely to be able to afford to plaster...