What kinds of content will help you grow your audience?

by Kirsty France | Mar 21, 2023 | content marketing, content strategy, content writing, marketing

Image by Julie Grant Photography Growing your business means getting yourself noticed. What content can you create to attract new social media followers and website visitors and let people find out about you when you’re not face-to-face? Read on for some ideas. Be...

Where will you find new people to grow your audience?

by Kirsty France | Mar 6, 2023 | business growth, content marketing, marketing

Marketing has two main goals. The first is to let potential customers know you exist, and the second is to show them how you help them (and that they can trust you) so they become customers. Of course, you need to grow your audience to achieve the first goal, but how...

What you need to know about your audiences’ lives

by Kirsty France | Feb 13, 2023 | content marketing, content writing, marketing

Image by Julie Grant Photography Understanding what your future customers need is an essential first step in creating effective marketing, but you guessed it, there’s more to it than that. Any marketing you create has to compete with umpteen other things. First, you...

How to come up with new content ideas

by Kirsty France | Jan 9, 2023 | content marketing, content strategy, content writing, marketing

Image by Julie Grant Photography There comes the point in every small business owner’s life when you think you must have talked about your business from every possible angle. How can you come up with new content ideas when your audience has heard it all before? But,...

How to match your marketing to your business goals

by Kirsty France | Dec 6, 2022 | content marketing, content writing, marketing, writing

http://Photo by RODNAE Productions: https://www.pexels.com/photo/white-printer-paper-on-yellow-table-7414305/ “A dream is just a dream. A goal is a dream with a plan and a deadline.” ~ Harvey Mackay I like this quote for its optimism; you can dream, but you only get...

Are you making one of these blogging mistakes?

by Kirsty France | Nov 1, 2022 | blog writing, blogging, content marketing, content writing, marketing, writing

Photo by Cup of Couple: https://www.pexels.com/photo/crumpled-papers-near-a-person-writing-on-a-notepad-6632868/ A blog is brilliant for letting your audience get to know you and how your business helps them, but it only works if people keep reading and take action...