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Case study: writing a blog for Goldfinch Marketing’s client

by Kirsty France | Dec 9, 2022 | blog writing, blogging, Case study, content writing, outsourcing, writing

One of my favourite things about my work is the chance to learn about the different ways that creative people work. I loved art at school, but I know that there are artists and designers out there that are far better at creating visuals than I am. Hand me a pen and a...

How to match your marketing to your business goals

by Kirsty France | Dec 6, 2022 | content marketing, content writing, marketing, writing

http://Photo by RODNAE Productions: https://www.pexels.com/photo/white-printer-paper-on-yellow-table-7414305/ “A dream is just a dream. A goal is a dream with a plan and a deadline.” ~ Harvey Mackay I like this quote for its optimism; you can dream, but you only get...

Are you making one of these blogging mistakes?

by Kirsty France | Nov 1, 2022 | blog writing, blogging, content marketing, content writing, marketing, writing

Photo by Cup of Couple: https://www.pexels.com/photo/crumpled-papers-near-a-person-writing-on-a-notepad-6632868/ A blog is brilliant for letting your audience get to know you and how your business helps them, but it only works if people keep reading and take action...

5 ways you can blog without needing a website

by Kirsty France | Oct 10, 2022 | blog writing, blogging, content marketing, content writing, marketing, website copy

Photo by Pixabay: https://www.pexels.com/photo/author-blog-create-creative-267569/ You’ve decided to write a blog that’ll stand up on its own or form part of your marketing strategy, but you don’t have a website yet. Maybe you don’t need one at all. You want to start...

Do you need a website to write a blog?

by Kirsty France | Oct 3, 2022 | blog writing, blogging, content marketing, content writing, website copy, writing

The short answer to this is that no, you don’t. The question is, will a standalone blog help you to achieve your goals if it isn’t part of a larger website? Here’s my rundown on the reasons why you don’t need a website to write a blog and why you might want a website...
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