by Kirsty France | Jul 6, 2026 | content marketing, marketing
Have you ever written a blog post or a social media update and wondered if anyone reading it actually cares? Deciding what you want to write about is hard enough in the first place without wondering whether you’re just shouting into the void. I get it, even as I’m...
by Kirsty France | Jun 8, 2026 | Brand voice
What image pops into your head when someone says you need to be professional? It might feel a bit stiff, possibly even boring. You need to be reserved, use formal language, and keep your views out of it. I don’t think so. You can have a personality and still connect...
by Kirsty France | Jun 4, 2026 | Brand voice, branding
Have you ever looked at a competitor’s marketing and thought, “I’ll never be able to do that.” You can really feel it when you’re a small business, and they’re a big brand. They have teams of marketers, and you have, well, yourself. They look polished, their posts pop...
by Kirsty France | May 12, 2026 | blog writing, blogging, business growth
You’ve decided to write a blog for your small business. Music to my ears. But you’re the kind of person who wants to know how this stuff actually works. It’s all very well thinking of ideas you want to write about, but how does a blog post help you take someone from a...
