by Kirsty France | Apr 10, 2026 | blog writing
Have you ever felt as if marketing is like being on a treadmill with no off switch? You either have to jump to safety or fall flat on your face, but neither of those will help you tell people about your business. You write something, share it on social media, and it...
by Kirsty France | Mar 4, 2026 | content strategy
A few years ago, the host of a local networking event posted in their Facebook group asking who they could talk to about blogging. When I logged on later, I hadn’t seen the original post, but noticed lots of people had tagged me and found that my name had been the...
by Kirsty France | Dec 8, 2025 | marketing, Marketing plan
If you’re looking ahead to next year and planning your marketing, how are you feeling? If you find it daunting, it might be time to simplify things. Here’s my guide to help you create your marketing plan without the overwhelm. Where do your ideal clients find you? If...
by Kirsty France | Nov 3, 2025 | AI, copywriting
Yes, you read that right. I did say you need a human copywriter as well as AI, and not instead of it. You might think I’m opposed to AI, but I’m not. If you use it well, it’s a very useful tool, but it’s not a substitute for a real person. Here’s my guide to the pros...
