by Kirsty France | Jan 19, 2022 | Case study, copywriting, outsourcing, website copy
Photo credit: Photography by Jessica Iliffe Jess Iliffe has the best job in the world (obviously, I do too, but hers is still fantastic). She gets to hang out with cute babies and their parents all day and take the most beautiful pictures. I met Jess networking (no...
by Kirsty France | Jan 10, 2022 | business growth, copywriting, marketing, SEO, website copy, writing
Photo by Monoar Rahman from Pexels Your website homepage is the main point of entry for new visitors unless they’ve clicked through to read a blog post. It’s one of the most powerful tools you have for attracting new customers, but it’s also easy to...
by Kirsty France | Jan 3, 2022 | content marketing, copywriting, website copy
Photo by Format from Pexels First, a disclaimer. I know a lot about writing website content, but not so much about the techy side. Let’s just say I know what I need to do to keep everything ticking over. If you want to know how to build a website, there...
by Kirsty France | Dec 13, 2021 | blog writing, blogging, branding, business life, content marketing, copywriting, marketing, writing
Photograph by Amber Gosden It’s a cliché for a reason – people buy people. Most big brands don’t build themselves around the personality of the owner, but small businesses like ours have to. It can feel utterly squirm-inducing to put yourself out there in your...
by Kirsty France | Dec 6, 2021 | blog writing, blogging, content marketing, content strategy, marketing
Photo by Bich Tran from Pexels When the Christmas scramble is over, it’s time to turn your attention to a shiny new year. (If you’re really organised, the best time to plan for the new year is before your Christmas marketing even starts.) If you plan...
