by Kirsty France | Jul 4, 2022 | Christmas marketing, content marketing, email marketing, gift guide, marketing, Product descriptions, social media, writing
Photo by Simon Migaj from Pexels Your Christmas marketing could be all about gifts, but it can also give you the chance to show your customers what you’re about and to have some fun. You can find some ideas for things to talk about in your Christmas marketing here....
by Kirsty France | Mar 21, 2022 | storytelling, work life balance, writing
Photo by Andrea Piacquadio from Pexels I don’t think I’m alone in having a lot of different things in my life. We’ve all got those metaphorical balls (the ones we juggle, but occasionally the other kind too). There’s all the life stuff; the home,...
by Kirsty France | Feb 21, 2022 | business life, storytelling
Photo by Kat Smith from Pexels I’ve talked about sharing your story in your marketing so many times, yet there’s one story that I’ve always held back. As I write this, I’m still wondering whether it will end up out in the world for you to read. The only...
by Kirsty France | Jan 19, 2022 | Case study, copywriting, outsourcing, website copy
Photo credit: Photography by Jessica Iliffe Jess Iliffe has the best job in the world (obviously, I do too, but hers is still fantastic). She gets to hang out with cute babies and their parents all day and take the most beautiful pictures. I met Jess networking (no...
by Kirsty France | Jan 10, 2022 | business growth, copywriting, marketing, SEO, website copy, writing
Photo by Monoar Rahman from Pexels Your website homepage is the main point of entry for new visitors unless they’ve clicked through to read a blog post. It’s one of the most powerful tools you have for attracting new customers, but it’s also easy to...