by Kirsty France | Oct 3, 2022 | blog writing, blogging, content marketing, content writing, website copy, writing
The short answer to this is that no, you don’t. The question is, will a standalone blog help you to achieve your goals if it isn’t part of a larger website? Here’s my rundown on the reasons why you don’t need a website to write a blog and why you might want a website...
by Kirsty France | Aug 8, 2022 | blog writing, content marketing, copywriting, emotional marketing, marketing, transformation marketing, website copy, writing
Photo by Karolina Grabowska: https://www.pexels.com/photo/woman-reading-a-magazine-in-her-bed-6633697/ When you create marketing content for your business you’re aiming to show your future customers how each product or service will help them. You’ll do that in...
by Kirsty France | Jan 19, 2022 | Case study, copywriting, outsourcing, website copy
Photo credit: Photography by Jessica Iliffe Jess Iliffe has the best job in the world (obviously, I do too, but hers is still fantastic). She gets to hang out with cute babies and their parents all day and take the most beautiful pictures. I met Jess networking (no...
by Kirsty France | Jan 10, 2022 | business growth, copywriting, marketing, SEO, website copy, writing
Photo by Monoar Rahman from Pexels Your website homepage is the main point of entry for new visitors unless they’ve clicked through to read a blog post. It’s one of the most powerful tools you have for attracting new customers, but it’s also easy to...
by Kirsty France | Jan 3, 2022 | content marketing, copywriting, website copy
Photo by Format from Pexels First, a disclaimer. I know a lot about writing website content, but not so much about the techy side. Let’s just say I know what I need to do to keep everything ticking over. If you want to know how to build a website, there...