by Kirsty France | May 2, 2022 | blog writing, blogging, branding, business life, content marketing, copywriting, emotional marketing, marketing, storytelling, work life balance, writing
You’ve probably seen loads of marketing advice telling you that you need to share your knowledge and establish yourself as an expert in your field. That’s all true. When you have a small business, you need to go one step further and share a bit of your life with your...
by Kirsty France | Apr 14, 2022 | Guest blog
What gets you up each morning? I recently read that the latest estimates from the Labour Force Survey (LFS) show that the total number of cases of work-related stress, depression or anxiety in 2017/18 was 595,000, a prevalence rate of 1,800 per 100,000 workers. Many...
by Kirsty France | Apr 14, 2022 | Uncategorised
Photo by Juan Pablo Serrano Arenas: https://www.pexels.com/photo/man-and-woman-sitting-together-in-front-of-table-951290/ When you create marketing that shamelessly targets your customers’ emotions, you’ll sell more. That sounds pretty cynical, doesn’t it? It doesn’t...
by Kirsty France | Apr 4, 2022 | blog writing, content marketing, copywriting, emotional marketing, marketing, writing
Photo by Ekaterina Bolsova via Pexels Does your marketing get in touch with your customers’ emotions? I don’t expect you to have them sobbing into their cornflakes all the time, but emotional marketing can be incredibly powerful. The adverts that you remember are the...
by Kirsty France | Mar 21, 2022 | blog writing, blogging, Case study, copywriting, marketing, outsourcing, website copy, writing
My work with Fishers Solicitors started thanks to a conversation about my packaged services at a networking event. If you’re at all familiar with my work, you’ll know that’s a common occurrence. I’m usually involved in the conversation in question, but this time I...
